UAE gold buyers shift to lighter pieces ahead of Dhanteras
Jewellers report changing preferences for contemporary designs and smaller items as festive shoppers balance tradition with budget constraints.
At a glance
- Dhanteras falls on November 6 and Diwali on November 8 this year
- Customers are choosing lighter gold items and contemporary designs over traditional heavier bridal sets
- Natural diamonds and coloured gemstones are increasingly popular alongside gold jewellery
- Gold price volatility is influencing festive shopping decisions among UAE buyers
Indian expat families in the UAE are preparing for Dhanteras and Diwali celebrations, with jewellery purchases remaining central to the festivities. However, volatile gold prices this year are reshaping buying patterns, with customers increasingly opting for lighter chains, smaller bangles and contemporary designs rather than traditional heavier pieces.
Retailers report that natural diamonds and coloured gemstones are gaining popularity alongside traditional gold jewellery. According to the CEO of Joyalukkas Jewellery, the festive shopping mix has shifted significantly over the past five years, with lightweight chains, diamond pendants and everyday-wear bangles now among top sellers. Shoppers remain committed to marking the occasion meaningfully but are becoming more deliberate about their purchases and spending levels.
Why it matters
Jewellery purchases are a significant part of Dhanteras and Diwali celebrations for Indian expat communities, making consumer spending patterns during this period an indicator of festive retail activity in the UAE.
Original reporting
This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.
