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Friday, 16 October 2026AboutAdvertiseContact

TV doctor van Tulleken examines science behind wellness trends

A new book challenges popular health claims, from vitamin supplements to turmeric, questioning the evidence behind modern wellness products.

At a glance

  • Van Tulleken's book examines the evidence behind popular wellness products and supplements
  • Vitamin D is used as an example to explore how health claims develop and spread
  • Early research suggested vitamin D might help prevent multiple conditions beyond bone health
  • The book questions the scientific basis of modern wellness trends promoted online and in stores

Xand van Tulleken, a television doctor, has written a book examining the scientific basis of contemporary wellness products and trends. The work investigates claims made about various supplements and remedies that are widely promoted through retail shelves and social media.

Van Tulleken explores vitamin D as a case study, noting that while the NHS recommends supplementation during autumn and winter months, early 2000s research had suggested broader health benefits beyond bone strength, including links to cancer, heart disease and dementia prevention.

Why it matters

Wellness products represent a significant market, and examining the scientific evidence behind health claims helps consumers make informed decisions about supplements and treatments.

Original reporting

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