Socceroos star Volpato licenses AI clone to monetise digital identity
The Australian footballer becomes latest athlete to authorise and profit from an artificial intelligence version of himself.
At a glance
- Volpato authorised an AI-generated video showing digital clones of himself in various locations
- The 22-year-old Australian footballer is monetising his digital likeness
- Multiple athletes are now licensing AI versions of themselves for commercial purposes
Cristian Volpato, a 22-year-old Australian footballer, has licensed his artificial intelligence likeness for commercial use. A social media video shows the Socceroos player's AI clone spawning multiple digital versions that appear in different global settings, with the footage authorised by Volpato himself.
The move reflects a growing trend among professional athletes seeking to control and monetise their digital identities as AI technology advances. Volpato is among the latest in a series of sports figures exploring such deals.
Why it matters
As artificial intelligence technology advances, athletes are exploring new revenue streams by controlling their digital identities, establishing a growing market for AI rights deals in professional sports.
Original reporting
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