Saudi tourism pavilion opens at London travel market
Saudi Arabia showcases tourism offerings at World Travel Market London 2026, with 37 partners presenting destinations and experiences.
At a glance
- 37 Saudi tourism partners showcased offerings at WTM London 2026
- First-half 2026 figures showed 61.2 million tourists and SR151.9 billion in expenditure
- Destinations presented include Riyadh, Jeddah, AlUla, Red Sea and AMAALA
- Target is to reach 150 million tourists annually by 2030
The Saudi Tourism Authority inaugurated its pavilion at World Travel Market London 2026 on Tuesday, bringing together 37 tourism partners to present the country's destinations and strengthen ties with international travel operators and airlines. The three-day event will feature presentations on Riyadh, Jeddah, AlUla, the Red Sea, and AMAALA, alongside winter season offerings.
According to the Tourism Minister, Saudi Arabia received approximately 61.2 million tourists in the first half of 2026, generating tourism expenditure of about SR151.9 billion. The country aims to welcome 150 million tourists by 2030.
Why it matters
The event reflects efforts to expand the tourism sector and build international partnerships ahead of the 2030 target for visitor numbers.
Original reporting
- Saudi GazetteTourism minister inaugurates Saudi Land pavilion in London
- Saudi Gazette — LatestTourism minister inaugurates Saudi Land pavilion in London
This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.
