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Thursday, 29 October 2026AboutAdvertiseContact

Saudi tourism minister unveils winter events calendar

Ahmed Al-Khateeb launches seasonal programme across nine destinations featuring festivals, cultural experiences and adventure activities.

a lone person standing in the middle of a desert
Illustrative image. Photo: NEOM on Unsplash

At a glance

  • Events scheduled across nine Saudi destinations during the winter season
  • Programme includes festivals, sporting events, cultural experiences and adventure activities
  • Calendar designed to appeal to different interests and age groups
  • Visitors can combine multiple experiences during a single trip

Saudi Arabia's Minister of Tourism launched the annual Saudi Winter events calendar, offering activities across nine destinations including Riyadh, AlUla, Jeddah, Madinah and the Red Sea. The programme, themed "Saudi winter the way you love it", provides visitors with festivals, sporting events, live performances, cultural heritage experiences, desert adventures and resort stays.

The calendar is designed to cater to different interests and age groups, allowing families and visitors to customise their trips. Offerings span entertainment, dining, shopping and seaside experiences alongside nature excursions and historical sites.

Why it matters

The initiative reflects Saudi Arabia's efforts to develop its tourism sector and attract international visitors during the winter months.

Original reporting

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