Rome MIA Market closes with focus on European production challenges
Industry leaders gather at Italy's media marketplace to address production slowdown and streaming competition.
At a glance
- Rome's MIA Market held its 12th edition with expanded programming
- High-level executives from major European and global media firms attended
- European producers discussed industry challenges and competition from streaming platforms
The 12th edition of Rome's MIA Market concluded on Friday, with market leadership describing it as a stronger and more ambitious event. The gathering attracted senior executives from major European and global media companies, including representatives from Banijay Entertainment and Studiocanal.
The market addressed challenges facing European producers, including the impact of streaming services on traditional production models and Italy's broader production sector slowdown.
Why it matters
The market reflects ongoing shifts in European media production as traditional broadcasters and producers adapt to competition from streaming services and changing audience consumption patterns.
Original reporting
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