Pennsylvania requires labels on AI-generated advertisements
Governor signs law mandating disclosure of artificial intelligence use in ads across all media formats.
At a glance
- Law applies to ads significantly modified or generated by AI across all media types
- Labels must be displayed in the same format as the advertisement
- Signed into law by Pennsylvania Governor Josh Shapiro on Thursday
Pennsylvania Governor Josh Shapiro has signed the Artificial Intelligence Deceptive Advertising Act into law. The legislation requires advertisements that have been significantly modified or generated by artificial intelligence to carry clear labels disclosing their AI origin.
The requirement applies to all ad formats, including still images, video, audio and text. Labels must appear in the same format as the advertisement itself.
Why it matters
The law addresses concerns about deceptive AI-generated content in advertising, establishing a disclosure standard as artificial intelligence becomes more prevalent in commercial communications.
Original reporting
This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.
