One Born Every Minute returns for 12th series
The long-running maternity reality show comes back with focus on diversity and personal stories for social media generation.
At a glance
- Reality series returns after nearly two decades since its 2010 debut
- New series emphasises diversity and personal narratives around childbirth
- Show adapts to social media-era audiences with more rigorous storytelling
- Topics include miscarriages, infertility and mental health experiences
One Born Every Minute, the fly-on-the-wall documentary series that first aired in 2010, is returning for its 12th series. The show follows life in a maternity unit, capturing moments from midwives and expectant parents.
The reboot comes nearly two decades after the original launch, as the programme adapts to audiences accustomed to social media. The new series will focus on childbirth, diversity and personal storytelling, including parents' experiences with miscarriages, infertility and mental health.
Why it matters
The show's evolution reflects changing attitudes towards discussing reproductive health and mental wellbeing, as well as shifting media consumption habits among younger audiences.
Original reporting
- The Guardian — World‘I can’t believe I get to see that’: One Born Every Minute is back for a 12th series
- The Guardian — Culture‘I can’t believe I get to see that’: One Born Every Minute is back for a 12th series
This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.
