Meta charges Facebook pages for posting multiple hyperlinks
Facebook pages must pay for subscriptions to post more than two hyperlinks per month under new Meta policy.
At a glance
- Facebook pages are now limited to two hyperlinks per month without a paid subscription
- Meta charges for pages that want to exceed this hyperlink posting limit
- Social media companies generally discourage users from leaving their platforms via external links
Meta has introduced a subscription requirement for Facebook pages that want to post more than two hyperlinks in a month. The policy reflects social media companies' preference to keep users on their platforms rather than directing them elsewhere via external links.
The move is part of a broader strategy by social platforms to retain user engagement and time spent on their services.
Why it matters
The policy reflects how social media platforms balance user experience with business incentives to keep audiences engaged on their own services rather than directing traffic elsewhere.
Original reporting
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