Mbappe dropped by Chinese brands over video controversy
Two major Chinese companies end endorsement deals with French footballer after online video surfaces.
At a glance
- Two Chinese brands terminated endorsement deals with Mbappe
- Action followed circulation of a video featuring the footballer
- Brands cited concerns about national sentiments
- The incident occurred on Tuesday
French footballer Kylian Mbappe was dropped by two major Chinese brands on Tuesday following the circulation of a video online in which he apparently made jokes that drew criticism.
The brands cited concerns about offending national sentiments in their decision to end their endorsement arrangements with the player.
Why it matters
The move reflects how athlete endorsements can be affected by social media controversies and cultural sensitivities in major markets.
Original reporting
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