M&S launches Christmas campaign featuring unconventional Santa
Marks & Spencer releases festive advertisement starring James Norton and Lucy Punch as Mr and Mrs Claus.
At a glance
- M&S Christmas ad stars James Norton and Lucy Punch as Mr and Mrs Claus
- Campaign emphasises shared moments and shopping
- Marks & Spencer seeks to challenge John Lewis's traditional dominance of festive advertising
Marks & Spencer has released its Christmas advertisement featuring actors James Norton and Lucy Punch portraying a youthful Mr and Mrs Claus. The campaign focuses on shared moments alongside shopping themes.
The move represents M&S's effort to compete with John Lewis, which has traditionally dominated the seasonal advertising landscape with emotional commercials featuring piano music and dramatic storylines.
Why it matters
Christmas advertising has become a significant cultural moment for UK retailers, with campaigns influencing consumer spending during the peak shopping season.
Original reporting
- The Guardian — BusinessM&S takes on John Lewis in Christmas ad battle with topless ‘shredded Santa’
- The Guardian — WorldM&S takes on John Lewis in Christmas ad battle with topless ‘shredded Santa’
This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.
