John Lewis unveils Christmas ad featuring Kristin Scott Thomas
The retailer's festive campaign stars the actor as a grandmother searching for gifts, marking two decades of holiday advertising.
At a glance
- Kristin Scott Thomas stars as Gloria, a grandmother searching for gift ideas
- The ad features a toy dog character called Pickles
- Campaign tagline is "don't give up on giving"
- This marks 20 years of John Lewis Christmas advertising campaigns
John Lewis has released its Christmas advertisement featuring actor Kristin Scott Thomas in the role of Gloria, a grandmother seeking gift inspiration. The campaign centres on a talking toy dog named Pickles and carries the tagline "don't give up on giving".
The ad marks the continuation of John Lewis's long-running festive advertising tradition, which has become a notable feature of the retailer's annual marketing strategy.
Why it matters
John Lewis's annual Christmas advertisements have become a significant cultural touchstone in the UK retail calendar.
Original reporting
- The Guardian — BusinessJohn Lewis Christmas ad stars Kristin Scott Thomas as glamorous granny on a gift hunt
This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.
