Ellie Goulding acknowledges error promoting diamonds from Australian mine
The singer says she is mortified after appearing at a London event for jewellery brand promoting stones linked to environmental concerns.
At a glance
- Goulding appeared at a London event for Boodles jewellery brand modelling pink diamonds
- Some diamonds were sourced from the Argyle mine in Western Australia
- The mine has faced criticism over environmental concerns and impacts on Indigenous land
- Goulding has previously campaigned on environmental and mining-related issues
Singer Ellie Goulding has acknowledged a mistake in promoting diamonds sourced from a controversial mine in Western Australia. She appeared at a recent London event for jewellery brand Boodles, where she modelled pink diamonds, some of which came from the Argyle mine.
Goulding has previously campaigned on environmental issues, including the effects of mining on ancestral lands. The Argyle mine has been at the centre of environmental concerns regarding Indigenous land in Australia.
Why it matters
The incident highlights tensions between celebrity environmental advocacy and commercial endorsements, particularly regarding mining practices affecting Indigenous communities.
Original reporting
- The Guardian — WorldEllie Goulding admits error over promoting diamonds from controversial Australian mine
- The Guardian — BusinessEllie Goulding admits error over promoting diamonds from controversial Australian mine
This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.