Car Fare founder marks 30 years building UAE automotive business
Jasbir Bassi has expanded the home-grown rental and services company from five vehicles to a fleet exceeding 3,000 across multiple locations.
At a glance
- Car Fare expanded from five vehicles in 1997 to a fleet exceeding 3,000 across multiple UAE locations
- The company diversified into workshops, auto detailing and used car sales to strengthen its market position
- Founder emphasised that business performance and professional standards were key to establishing credibility in the automotive sector
Car Fare, founded in 1997 with five vehicles and a single outlet in Karama, has grown into a major automotive services provider in the UAE, according to Gulf News. The company now operates a fleet exceeding 3,000 vehicles across multiple locations and has diversified into workshops, auto detailing and used car sales.
Founder Jasbir Bassi attributed the company's expansion to consistent strategy, disciplined growth and focus on customer trust. Bassi said the business was built to compete with established international brands and that long-term success depends on consistency, adaptability and perseverance through challenges.
Why it matters
Car Fare's growth demonstrates the development of home-grown automotive services in the UAE market competing with international operators.
Original reporting
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