Cadbury owner sues vegan chocolate brand over snowball product name
Mondelēz International claims trademark infringement over a competitor's festive confectionery product.
At a glance
- Mondelēz has accused Moo Free of trademark infringement over the snowball product name
- Moo Free's product is a gluten-free, vegan alternative made with rice balls and dairy-free chocolate
- The dispute involves Mondelēz's established Mini Snow Balls product line
Mondelēz International, owner of Cadbury and Toblerone, has sent a legal letter to British vegan chocolate maker Moo Free demanding it remove White Choccy Snowballs from shelves. The company alleges trademark infringement over the use of the word "snowball" in the product name.
Moo Free's White Choccy Snowballs are gluten-free biscuit-flavoured rice balls covered in dairy-free white chocolate. The dispute centres on Mondelēz's Mini Snow Balls product line.
Why it matters
The case highlights trademark disputes in the competitive confectionery market, particularly as plant-based alternatives gain market share during the festive season.
Original reporting
- The Guardian — WorldSnowball fight: Cadbury owner in trademark row over festive chocolate treat
- The Guardian — BusinessSnowball fight: Cadbury owner in trademark row over festive chocolate treat
This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.
