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Tuesday, 3 November 2026AboutAdvertiseContact

Asda appoints former Morrisons chief as sales struggle continues

David Potts takes over as chief executive immediately as the UK supermarket chain seeks to reverse declining sales.

a store with shelves of items
Illustrative image. Photo: Cheung Yin on Unsplash

At a glance

  • David Potts appointed chief executive of Asda with immediate effect
  • Potts previously led Morrisons supermarket
  • Allan Leighton moves from executive chair to non-executive strategic role
  • Asda is the UK's third-largest supermarket chain

Asda has appointed David Potts, the former chief executive of Morrisons, to lead the UK's third-largest supermarket chain. Potts takes up the role with immediate effect as Asda works to address ongoing sales challenges.

Allan Leighton, who has served as executive chair since 2024, is stepping down from the day-to-day leadership role. He will transition to a non-executive position focused on the company's long-term strategic direction.

Why it matters

The appointment reflects Asda's efforts to stabilise operations and reverse sales declines through experienced leadership in the competitive UK supermarket sector.

Original reporting

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