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Apple CEO defends company's cautious approach to artificial intelligence

Apple's leader says the company is not rushing to deploy AI technology without clear purpose.

people sitting on chair in front of computer
Illustrative image. Photo: Israel Andrade on Unsplash

At a glance

  • Apple's CEO defended the company's current position in the AI landscape
  • The CEO stated Apple does not want to ship AI without clear purpose

Apple's chief executive has defended the company's measured stance on artificial intelligence development. The CEO stated that Apple does not intend to release AI features merely for their own sake.

The comments reflect Apple's strategy of prioritising purposeful AI applications over rapid deployment of the technology.

Why it matters

Apple's approach contrasts with other technology companies racing to integrate AI into their products and services.

Original reporting

This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.