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Tuesday, 20 October 2026AboutAdvertiseContact

Adidas raises profit outlook after record quarter

The German sportswear company posts strong results and plans extra investment.

At a glance

  • Adidas raised its full-year profit outlook
  • The company posted record quarterly results
  • Additional €100 million investment planned beyond previous budget

Adidas has raised its full-year profit outlook following a record quarter, according to reports. The company also announced plans to invest an additional €100 million beyond its previous budget.

The performance marks a significant milestone for the sportswear manufacturer, which has adjusted its financial projections upward based on the strong quarterly results.

Why it matters

Strong earnings and increased investment plans signal confidence in Adidas's business performance and future growth prospects.

Original reporting

This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.