'60 Minutes' hits season low without NFL lead-in
The CBS newsmagazine's ratings dropped significantly when it aired without a strong football programme preceding it.
At a glance
- The episode was the season's lowest-rated instalment to date
- CBS did not air a strong NFL game before the broadcast
- The newsmagazine's ratings are typically affected by its lead-in programming
The fifth episode of the current season of '60 Minutes' drew its lowest audience of the year, according to Variety. The decline coincided with CBS not airing a strong National Football League game before the newsmagazine's broadcast.
The programme typically sees audience fluctuations depending on what programming precedes it, but the latest performance is described as particularly concerning.
Why it matters
Television ratings are a key metric for advertising revenue and network scheduling decisions, making audience trends significant for broadcasters.
Original reporting
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