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Meta's Muse app reaches 10 million users as shopping gains traction

Meta reports strong adoption of its AI application, with shopping and productivity emerging as primary use cases.

At a glance

  • Muse has exceeded 10 million users
  • Shopping is a top activity on the platform
  • Personal productivity is also a major use case
  • Figures announced during Meta's Q3 earnings

Meta announced that its AI application Muse has surpassed 10 million users, according to the company's third-quarter earnings report. Shopping and personal productivity have become the leading activities on the platform, indicating user preferences for practical applications of the service.

The milestone reflects growing interest in Meta's artificial intelligence offerings as the company continues to expand its product portfolio beyond social media and messaging platforms.

Why it matters

The user growth demonstrates market demand for AI-powered applications and suggests Meta's strategy to diversify beyond traditional social media is gaining consumer interest.

Original reporting

This brief was written with AI assistance from the reports listed above and checked against our editorial policy. Spotted an error? Request a correction.